Ad content: links, videos et cetera
From a technical point of view a multitude of additional contents can be integrated into an ad, nowadays. But which
of those increase you recruiting success in what way, under what circumstances and by what amount? And how to make
the content accessible in an ideal way?
An impressive video often generates much more attention than a thousand words - but this effect has to be used purposefully. One of your employees who addresses the candidates in a personal way and is able to convey his satisfaction and happiness regarding his position in your company in front of the camera in an authentic way can initiate a genuine tide of applications.
A decisive point is the professional conception and realization of the content. Nothing is more devastating than and disappointing company presentation – of which there are loads of examples.
An impressive video often generates much more attention than a thousand words - but this effect has to be used purposefully. One of your employees who addresses the candidates in a personal way and is able to convey his satisfaction and happiness regarding his position in your company in front of the camera in an authentic way can initiate a genuine tide of applications.
A decisive point is the professional conception and realization of the content. Nothing is more devastating than and disappointing company presentation – of which there are loads of examples.
Only when you are able to evoke positive emotions will you be able to gain additional candidates with additional
content.
Our ad content specialists are at your disposal Mondays to Fridays from under the number +49 (0)30 / 219 098 - 921. Together with our strategy experts they will gladly advise you on appropriate additional content offers and all respective services.
Our ad content specialists are at your disposal Mondays to Fridays from under the number +49 (0)30 / 219 098 - 921. Together with our strategy experts they will gladly advise you on appropriate additional content offers and all respective services.
Nils Braasch
Strategy & Media Planning, Editorial Office
"Planning is everything: before a professional gets his hands on a camera with us, we create a vacancy-specific
"script" and with more complex productions a storyboard will be drawn beforehand."